Pink-slime journalism is a practice in which American news outlets, or fake partisan operations masquerading as such, publish poor-quality news reports which appear to be local news.[1] Researchers and media credibility raters have observed pink-slime journalism being used to support both Republican Party and Democratic Party politicians or policies.[1][2][3] The use of these websites to gather user data has also been observed.[4][2][5] The reports are either computer-generated or written by poorly-paid outsourced writers, sometimes using pen names.[2][6][7]
The term "pink-slime journalism" was coined by journalist Ryan Smith in 2012.[5] A related term, "news mirage", was coined in 2024 by journalists Miranda Green and David Folkenflik to refer to websites that "look like news, but in truth [serve as] mouthpieces" for corporations or advocacy groups with a non-journalistic agenda.[8]
Media watchdog organization Newsguard reported in June 2024 that the "number of partisan-backed outlets designed to look like impartial news outlets has officially surpassed the number of real, local daily newspapers in the U.S."[9]