Pink (Victoria's Secret)

PINK
Company typeSubsidiary
IndustryApparel
FoundedOctober 16, 2002; 22 years ago (2002-10-16)
Headquarters
Reynoldsburg, Ohio
,
United States
Number of locations
141 stores (2020)
Key people
Amy Hauk, CEO (2019)
ProductsApparel, lingerie
ParentVictoria's Secret
Websitevictoriassecret.com/pink

Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25).[1] PINK had a regular segment featuring their products in the Victoria's Secret Fashion Show, held through 2018. Sales at the company were initially swift, reaching $1 billion in 2010.[2] Reports of decline due to shifting consumer preferences appeared in 2018.[3][4][5]

  1. ^ Cite error: The named reference Rozhon2002 was invoked but never defined (see the help page).
  2. ^ "Victoria's Secret names CEO for Pink division". Columbus Business First. March 29, 2011. Retrieved June 18, 2020.
  3. ^ Hensel, Anna (January 30, 2020). "'It was only a matter of time': Why Victoria Secret's Pink business has struggled". Modern Retail. Retrieved June 18, 2020.
  4. ^ "L Brands to spin off Victoria's Secret by August, hoping to nab higher valuation". CNBC. May 11, 2021. Retrieved October 11, 2021.
  5. ^ "Bath & Body Works Stock Looks Attractive At $64". NASDAQ. October 6, 2021. Retrieved October 11, 2021.