Pirate's Booty

For the treasure a pirate may plunder, see Pirate booty.
Pirate's Booty
TypePuffcorn
InventorAmplify Snack Brands
Pirate Brands
Inception1987; 37 years ago (1987)
ManufacturerThe Hershey Company
AvailableAvailable
Current supplierThe Hershey Company
Websitepiratebrands.com
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Pirate's Booty is a puffed corn and rice snack food developed and produced in 1987[1] by Robert Ehrlich. B&G Foods acquired Robert's American Gourmet Food in June 2013.[2]

Ehrlich would often watch people purchasing cheese puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce."[3] Ehrlich then went on to found a snack brand known as Vegan Rob's, which makes cheese puffs with no cheese in them.[4]

  1. ^ "Pirate's Brands Products: Pirate's Booty Gluten-Free Healthy Kids Snacks". Pirate's Booty. Retrieved 2022-02-23.
  2. ^ "BG Foods Acquisition of Pirate Brands, Including Pirate's Booty".
  3. ^ Rutland Herald: "Does organic label mean it's better for us?" Liz Kim, 22 November 2006. URL accessed 28 December 2006.
  4. ^ "Vegan Rob's". Retrieved 18 April 2019.