 Photograph by Uwe Ommer, the Cal 1984 | |
| Type | Calendar |
|---|---|
| Inventor | Derek Forsyth |
| Inception | 1964 |
| Manufacturer | Pirelli |
| Website | Official website |
The Pirelli Calendar, known and trade-marked as "The Cal", is an annual trade calendar which has been published by the UK subsidiary of the Italian tyre manufacturing company Pirelli since 1964. The calendar has a reputation for its choice of photographers and models and featured glamour photography from the 1980s until the 2010s.[1]
The calendar is produced with limited availability (20,000 are printed annually). Copies do not go on sale, but are instead given as corporate gifts to celebrities and select Pirelli customers.[2][3] The annual production cost was about US$2 million in 2017.[4] Marco Tronchetti Provera, Pirelli's CEO from 1992 to 2022,[5] commented that the purpose of the Cal is "to mark the passing of time" by recording the zeitgeist.[6]
- ^ "The Pirelli Calendar Overview". Pirelli. 29 June 2017. Retrieved 28 July 2018.
- ^ "China's Yao Chen on the cover of 2016 Pirelli calendar". China Daily. 3 December 2015. Retrieved 28 July 2018.
- ^ Vingan Klein, Alyssa (4 June 2015). "You Will Soon Be Able to Purchase a Pirelli Calendar for the First Time Ever". fashionista.com. Retrieved 10 July 2017.
- ^ Saad, Shirine (10 November 2017). "The once-scandalous Pirelli calendar takes a turn for the progressive". CNN. Retrieved 28 July 2018.
- ^ Sartori & Tronchetti Provera 2004.
- ^ Friedman, Vanessa (26 July 2018). "The Pirelli Calendar Finally Makes Women Subjects Instead of Objects". The New York Times. Retrieved 28 July 2018.