The Pirelli Internetional Award was an international multimedia competition for the communication of science & technology conducted entirely on the internet, which was awarded from 1997 to 2007. Awards were granted to the best multimedia presentations focussing on themes involving the diffusion of science and technology. The multimedia presentations must deal with either physics, chemistry, mathematics, life sciences, or the enabling information and communication technologies that empower multimedia itself. According to Marco Tronchetti Provera, President of the Pirelli Group, the award was established in the belief that the diffusion of social, economic and technological advances are as important as their discovery.[1]