 | |
| Company type | Private |
|---|---|
| Industry | Video game industry |
| Founded | 2004 in Vologda, Russia |
| Founders | |
| Headquarters | , Ireland |
Number of employees | 4,000 (2022)[1][2] |
| Website | playrix |
Playrix Holding Ltd., also known as Playrix Entertainment and Playrix Games, is a developer of free-to-play mobile games behind titles such as Township, Fishdom, Homescapes, and Gardenscapes. The company was founded in 2004 by Dmitry Bukhman and Igor Bukhman in Vologda, Russia, and moved its headquarters to Dublin, Ireland in 2013.[1][3]
Playrix was valued at $8 billion in 2021.[4] As of 2022, Playrix was the fourth-biggest mobile game developer in the world in terms of revenue and employed 4,000 people across 100 cities, mainly in Eastern Europe, including 1,500 in Russia and 1,500 in Ukraine.[1][2] In October 2022, the company said it was ceasing operations in Russia and Belarus due to the ongoing Russian invasion of Ukraine.[5][6]
- ^ a b c Martin, Iain; McEvoy, Jemima (31 March 2022). "This Russia-Born Billionaire Owns One Of The World's Largest Game Developers. Amid The Ukraine War, He Navigates A Company In Turmoil". Forbes. Retrieved 18 May 2022.
- ^ a b Bradshaw, Tim (23 May 2020). "Business strategy Russian founders' marketing knowhow sees Playrix gain 100m downloads in a month". Financial Times. Retrieved 18 May 2022.
- ^ Coxon, Ian (22 May 2022). "Flying high, the new billionaire on the block". The Sunday Times. Retrieved 23 May 2022.
- ^ Coxon, Ian (23 May 2021). "Russian app billionaires enter play in Rich List". The Sunday Times. Retrieved 18 May 2022.
- ^ Kerr, Chris (11 October 2022). "Mobile studio Playrix shutting down operations in Russia and Belarus". Game Developer. Retrieved 20 October 2022.
- ^ Dealessandri, Marie (10 October 2022). "Playrix to close Russia and Belarus offices and relocate staff". Games Industry.biz. Retrieved 20 October 2022.