Playtronic

Playtronic Industrial Ltda.
Company typeJoint venture
Industry
Founded15 March 1993; 31 years ago (1993-03-15)
Founders
  • Eugênio Staub (Gradiente)
  • Mario Adler (Estrela)
FateMerged with Gradiente (1996)
HeadquartersRio de Janeiro, Brazil
Products
OwnerLeandro Mattos
Websitehttp://www.playtronicgames.com.br/

Playtronic Industrial Ltda. is a Brazilian video game company. Its original iteration was also a toy manufacturer and was based in Manaus, Brazil, and was a joint venture between companies Gradiente Industrial S.A. (consumer electronics company) and Manufatura de Brinquedos Estrela S.A. (toy manufacturer).[1] The company was founded on March 15, 1993, by the CEOs Eugênio Staub, from Estrela, and Mario Adler, from Gradiente. The initial business was assembling Nintendo products outside Japan for the Brazilian market, competing directly with Tec Toy, the Sega representative in the country.[2] Since 2016, Playtronic has been developing games for Android[3] and Xbox.[4]

  1. ^ Andrade, Igor (2018-03-21). "Demorou, mas comecei a escrever meu livro sobre a Playtronic" [Took time, but I started to write my book about Playtronic] (in Portuguese). A Águia Pousou. Archived from the original on 2018-08-26. Retrieved 2018-06-02.
  2. ^ "Playtronic, a história" [Playtronic, the history] (in Portuguese). Nintendopedia Brasilis. 2018.
  3. ^ Mattos, Leandro (2018-08-08). "Playtronic official website". Playtronic.
  4. ^ Microsoft (2024-04-04). "XBOX". Microsoft.