Pleasing (brand)

Pleasing is a unisex nail care, beauty, and lifestyle brand owned, managed, and operated by English singer-songwriter Harry Styles. It was launched in November 2021.^[1] Pleasing initially launched as a direct to consumer e-commerce brand before expanding to pop-up stores and a permanent retail deal with the Selfridges flagship store in London, England.^[2] Temporary Pleasing pop-up stores have been located across the United States and the United Kingdom, including London, Margate, New York City, Los Angeles, and Austin.^{[3][4][5][6][7]}