&sq=&lang=&file=File:Question_book-new.svg){kind=small} | This article relies largely or entirely on a single source. (February 2018) |
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| Company type | GmbH |
|---|---|
| Industry | Food retailing |
| Founded | 1972 |
| Defunct | 2010 |
| Headquarters | , |
Key people | Michael Hürter |
| Revenue | € 10 bn (2006)[1] |
Number of employees | 27,700 (2005) |
| Website | plus-online.de (Archived, now redirects to netto-online24.de, which redirects to netto-online.de) |
Plus was a German multinational discount supermarket chain founded in 1972. It operated 2,840 stores in Germany with an approximate 27,000 employees and about 1,200 stores in several other European countries. The retail model was to sell low-cost groceries with no expense incurred for display or marketing of products. Groceries were stored in the shipping cartons they came in, rather than being stacked on shelves. In German advertising, the name "Plus" was used as a backronym for "Prima leben und sparen" (approximately "top-notch living and saving"), featuring animated "little prices" (also sold as plush puppets) as their mascot.[2]
- ^ "Keine Tabus". WirtschaftsWoche. No. 10. March 5, 2007. p. 58.
- ^ "Plus und die Kleinen Preise - Wer wir sind". 2010-07-07. Archived from the original on 7 July 2010. Retrieved 2022-05-11.