Pluto TV

Pluto TV
Logo used since 2024
Type of businessSubsidiary
Type of site
Available in
  • Danish
  • English
  • Finnish
  • French
  • German
  • Italian
  • Norwegian
  • Portuguese
  • Spanish
  • Swedish
FoundedAugust 1, 2013; 11 years ago (2013-08-01)
Headquarters
Area served
  • United States (excluding U.S. Territories)
  • Canada
  • Latin America
  • Most of Europe
  • United Kingdom
  • Australia (via 10Play)
OwnerParamount Global
Founder(s)
Key people
Products
ParentParamount Streaming[1]
URLpluto.tv
AdvertisingSupported
RegistrationOptional
UsersIncrease 80 million monthly active users (as of April 1, 2023)
LaunchedMarch 31, 2014; 10 years ago (2014-03-31)

Pluto TV is a free ad-supported streaming television (FAST) service owned and operated by the Paramount Streaming division of Paramount Global.[1]

Founded by Tom Ryan, Ilya Pozin and Nick Grouf in 2013 and based in Los Angeles, California,[2] Pluto is available in the Americas and Europe. It primarily offers content through digital linear channels designed to emulate the experience of traditional broadcast programming.[3][4] The service's revenue is generated from video advertisements seen during programming within commercial breaks structured similarly to those found on conventional television.[5]

Pluto TV licenses its content directly from providers; as of March 2020, it had deals with 170 content partners providing more than 250 channels and 100,000 unique hours worth of programming.[6] In October 2020, Pluto TV became part of the newly created ViacomCBS Streaming (renamed Paramount Streaming in February 2022), both to be led by Pluto TV CEO Tom Ryan.[7][8] Its content is available via its website and mobile apps on Android and iOS operating systems. As of April 2023, Pluto TV has a total of 80 million monthly active users.[9]

  1. ^ a b Spangler, Todd (October 20, 2020). "ViacomCBS Streaming Shake-Up: Pluto TV's Tom Ryan to Head New Global Division, Marc DeBevoise Steps Down". Variety. Archived from the original on March 3, 2021. Retrieved March 18, 2021.
  2. ^ "Pluto, Inc.: Private Company Information". Bloomberg Businessweek. Bloomberg L.P. Retrieved April 9, 2016.
  3. ^ Schneider, Michael (January 6, 2021). "Audiences and Advertisers Embrace the Early Cable Aesthetic of Pluto TV, Other Free Streaming Platforms". Variety. Retrieved June 17, 2022.
  4. ^ Vivirelli, Nick (September 21, 2021). "ViacomCBS' Pluto TV Sets Italy Launch for October With 40 Channels". Variety. Retrieved September 6, 2022.
  5. ^ Sarah Perez (October 13, 2016). "Pluto TV, a free streaming service for cord cutters, raises $30 million more". TechCrunch. AOL. Retrieved April 30, 2017.
  6. ^ "Pluto TV". March 13, 2020. Retrieved March 15, 2020.
  7. ^ Spangler, Todd (May 20, 2022). "ViacomCBS Streaming Shake-Up: Pluto TV's Tom Ryan to Head New Global Division, Marc DeBevoise Steps Down". Variety. Retrieved June 17, 2022.
  8. ^ Alexander, Julia (January 19, 2021). "Paramount Plus, ViacomCBS's new rebranded version of CBS All Access, launches on March 4th". The Verge. Retrieved September 6, 2022.
  9. ^ Szalai, Georg; Vlessing, Etan (May 4, 2023). "Paramount Streaming Loss Widens to $511M as Paramount+ Hits 60M Subs". The Hollywood Reporter. Retrieved May 4, 2023.