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| Company type | Division |
|---|---|
| Industry | Consumer electronics |
| Founded | August 2018 (as a sub-brand of Xiaomi) As an independent brand 17 January 2020 (India) 24 November 2020 (Global) |
Area served | Worldwide |
Key people | Kevin Qiu (Head of Poco Global) Himanshu Tandon (Head of Poco India) |
| Products | Smartphones Headphones Smartwatches |
| Parent | Xiaomi |
| Website | po.co (Global) poco.in (India) |
Poco (stylised as POCO), formerly known as Poco by Xiaomi is a Chinese brand owned by Xiaomi that specializes in smartphones. The Poco brand was first announced in August 2018 as a mid-range smartphone line under Xiaomi. Poco India became an independent brand on 17 January 2020,[1][2][3] followed by its global counterpart on 24 November 2020.[4][5][6] Poco released its first smartphone, the Pocophone F1 in August 2018.[7][8]
- ^ "Xiaomi is spinning off its Poco brand into a new company". Engadget. 17 January 2020.
- ^ "Poco is now an independent brand under Xiaomi". Android Police. 17 January 2020.
- ^ "Xiaomi is spinning off low-cost Pocophone brand". South China Morning Post. 20 January 2020.
- ^ "POCO Global announces that it is now an independent brand". Gizmochina. 24 November 2020.
- ^ "Poco Is Becoming an Independent Brand Globally, After Being Part of Xiaomi for Over 2 Years". Gadgets 360. 25 November 2020.
- ^ "Poco Parts with Xiaomi After Two Years and Becomes an Independent Brand". WoahTech. 27 November 2020.
- ^ "POCO F5 India pricing leaked by tipster ahead of Launch". It's Techy. 17 January 2020.
- ^ "Xiaomi Pocophone F1 launches globally in 65 countries". xda. 27 August 2018.