Police (brand)

Police is an Italian brand of fashion accessories. Launched in 1983 by the De Rigo brothers as the first brand of their company Charme Lunettes, which initially specialized in manufacturing sunglasses for third parties. Today, the Police brand is a business unit the De Rigo group of brands and companies[1][2][3][4]

In 1997 Police launched its first perfume range and in 2003 its first watch collection. The company launched its first apparel collection in 2013.[5]

The Police brand has been advertised by numerous celebrities, including Tamer Hosny, Paolo Maldini, Bruce Willis, George Clooney, David Beckham, Neymar, Ji Chang-wook and Antonio Banderas. Police is also a partner and team supplier of Mercedes-AMG Petronas Formula One Team in Formula 1[6][7]

  1. ^ "Corporate, History – De Rigo". Corporate, History – De Rigo.
  2. ^ "Police brand sets its sights on India - 05/01/07". The Moodie Davitt Report. 2007-01-05. Retrieved 2021-07-11.
  3. ^ "Kolkata co to make Police leather items". @businessline. 6 May 2016. Retrieved 2021-07-11.
  4. ^ Carrera, Martino (2021-03-18). "De Rigo Charts 'Niche' Approach, Courts U.S. Market". WWD. Retrieved 2021-07-11.
  5. ^ "El grupo óptico De Rigo da el salto al negocio de la moda con su marca Police". www.modaes.es (in Spanish). Retrieved 2021-07-11.
  6. ^ "Mercedes-AMG Petronas Motorsport - Police". www.mercedesamgf1.com. Archived from the original on 2019-05-23.
  7. ^ Staff, INVISION (2019-06-20). "De Rigo's Police Brand Signs Sponsorship Deal with Lewis Hamilton and Mercedes-AMG Petronas Motorsport". INVISIONMAG.COM. Retrieved 2021-07-11.