Political consulting

Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely television, direct mail, and digital advertising), consultants advise campaigns on many other activities, ranging from opposition research and voter polling, to field strategy and get out the vote efforts.

Part of the Politics series
Political campaigning
Finance Grassroots fundraising
Management Opposition research Consultation
Message Advertising Canvassing Retail politics Election promise Get out the vote Gevald campaign Lawn signs Post-truth politics Text messaging
Negative campaigning Attack ad Fearmongering Push poll Smear campaign Voter suppression
Key people Candidate Campaign manager Campaign staff
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