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| Type | Snack |
|---|---|
| Inception | 1987 |
| Manufacturer | Intersnack |
| Available | Available |
| Website | https://www.pom-baer.de/, https://www.pom-bear.co.uk/  |
Pom-Bear is a teddy bear shaped potato chip sold under the Chio brand. They are produced by Intersnack in Doetinchem, the Netherlands and are sold in over 30 European countries.[1] They were first introduced in 1987 in Germany where they are known as Pom-Bär and were later introduced to the UK in 1990.[2][3]
Pom-Bear come in three main flavours (original, cheese and onion, and salt and vinegar) as well as other regional varieties. Over the years the brand has also been sold in a variety of limited edition flavours and shapes, including pizza, ketchup style and snowmen.[4][5]
In 2008, the British Consumers Association criticised the smiling bear mascot featured on Pom-Bear packaging for promoting unhealthy snacks to children. The manufacturer responded to growing concerns over unhealthy snacks by reducing the level of unsaturated fat in the product.[6][7]
In 2010, a specially produced advertisement featuring a 3D Pom-Bear was shown before screenings of Shrek Forever After and Toy Story 3.[8]
- ^ "Our Brands". Intersnack.
- ^ "About Pom-Bear". Pom-Bear. Intersnack.
- ^ "Our Story". KP Snacks.
- ^ "Pom-Bear's range of Teddy Shaped Potato Snack in Pizza Flavour variety available in United Kingdom". Product Launch Tracker. Datamonitor. October 20, 2011.
- ^ Riley, Lisa (September 15, 2012). "After 22 years, Pom-Bear branches out from teddies with limited edition snowmen". The Grocer.
- ^ Weaver, Matthew. "Call to ban use of cartoons to sell unhealthy food to children". The Guardian. Guardian News and Media Ltd.
- ^ Thomas, Jonathan (September 2010). "Global market review of healthy snacking - forecasts to 2014 - 2010 edition: Industry supply". Just Food.
- ^ "Why brands are going movie mad". The Grocer. October 30, 2010.