Pontiac 6

Pontiac 6
1940 Pontiac 'Deluxe' 6
Overview
ManufacturerPontiac (General Motors)
ProductionFisher Body, Pontiac, Michigan
Model years1926-1932
1935-1940
AssemblyPontiac Assembly, Pontiac, Michigan, United States[1]
Body and chassis
ClassFull-size
Body style
  • 2-door roadster
  • 2-door coupe
  • 4-door sedan
  • 4-door tourer
LayoutFR layout
PlatformGM A platform
RelatedChevrolet Superior (1926)
Chevrolet Series AA Capitol (1927)
Chevrolet Series AB National (1928)
Chevrolet Series AC International (1929)
Chevrolet Series AD Universal (1930)
Chevrolet Series AE Independence (1931)
Chevrolet Series BA Confederate (1932)
Powertrain
Engine
Dimensions
Wheelbase110 in (2,794 mm) (1926-1930)
112 in (2,845 mm) (1931)
114 in (2,896 mm) (1932)
Length169 in (4,293 mm) (1926-1930)
171 in (4,343 mm) (1931)
173 in (4,394 mm) (1932)
Curb weight2,342–2,725 lb (1,062–1,236 kg) (1926-1930)
2,558–2,743 lb (1,160–1,244 kg) (1931)
2,689–2,889 lb (1,220–1,310 kg) (1932)
Chronology
PredecessorOakland Six
SuccessorPontiac Torpedo &
Pontiac Streamliner

The Pontiac 6 was a more affordable version of its predecessor Oakland Six that was introduced in 1926, sold through Oakland Dealerships.[1] Pontiac was the first of General Motors companion make program where brands were introduced to fill in pricing gaps that had developed between Cadillac, Buick, Oldsmobile, Oakland and Chevrolet. The original marketing approach began when GM was incorporated in 1908 was to offer a range of vehicles in various body styles based on affordable to extravagant, and the customer base would gradually trade up every few years to the next hierarchy brand. Pontiac was introduced as an affordable Oakland, followed by LaSalle for Cadillac, Marquette for Buick and Viking for Oldsmobile. Pontiac's introduction was a sales success while customers shied away from the more expensive Oakland, and once the Wall Street Crash of 1929 and the Great Depression followed, both Pontiac and Oakland were being considered for cancellation but the decision was made to keep Pontiac as the economy began to recover.[1]

  1. ^ a b c Kimes, Beverly (1996). Standard Catalog of American Cars 1805–1942. Krause Publications. pp. 1217–1232. ISBN 0-87341-478-0.