Pop-Tarts

Pop-Tarts
Frosted Strawberry flavor Pop-Tarts
Product typeToaster pastry
OwnerKellanova
CountryUnited States
IntroducedSeptember 14, 1964; 60 years ago (1964-09-14)
Related brandsPop-Tart Bites, Pop-Tart Crisps, Pop-Tart Cereal
MarketsWorldwide
Previous ownersKellogg's (1964–2023)
Tagline"Crazy Good!"
Websitepoptarts.com

Pop-Tarts (stylized as pop•tarts) is an American brand of toaster pastries produced and distributed by Kellanova (formerly Kellogg's) since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar (previously foil) packages and do not require refrigeration.[1]

Pop-Tarts is Kellanova's most popular brand to date in the United States, with millions of units sold each year.[2] They are distributed mainly in the United States, but are also available in Canada and the United Kingdom.[3]

Pop-Tarts are produced in dozens of flavors, plus various one-time, seasonal, and "limited-edition" flavors that appear for a short time.[4]

  1. ^ "Pop Tarts (History, FAQ, Pictures & Commercials) – Snack History". August 20, 2021. Archived from the original on December 2, 2021. Retrieved December 2, 2021.
  2. ^ "Kellogg Launches New Pop-Tarts Yogurt Blasts". investor.kelloggs.com (Press release). Kellogg Company. Archived from the original on December 3, 2008. Retrieved October 8, 2009.
  3. ^ "Pop-Tarts". h2g2. BBC. March 6, 2007. Archived from the original on April 23, 2009. Retrieved October 8, 2009.
  4. ^ "Kellogs Pop-Tarts". Kelloggs Company. Archived from the original on July 25, 2014. Retrieved June 17, 2014.