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![]() Frosted Strawberry flavor Pop-Tarts | |
Product type | Toaster pastry |
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Owner | Kellanova |
Country | United States |
Introduced | September 14, 1964 |
Related brands | Pop-Tart Bites, Pop-Tart Crisps, Pop-Tart Cereal |
Markets | Worldwide |
Previous owners | Kellogg's (1964–2023) |
Tagline | "Crazy Good!" |
Website | poptarts.com |
Pop-Tarts (stylized as pop•tarts) is an American brand of toaster pastries produced and distributed by Kellanova (formerly Kellogg's) since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar (previously foil) packages and do not require refrigeration.[1]
Pop-Tarts is Kellanova's most popular brand to date in the United States, with millions of units sold each year.[2] They are distributed mainly in the United States, but are also available in Canada and the United Kingdom.[3]
Pop-Tarts are produced in dozens of flavors, plus various one-time, seasonal, and "limited-edition" flavors that appear for a short time.[4]