The Pop Media Award (called the Pop Press Award until 2007) is an award which aims to encourage Dutch pop journalism.[1] Since 2004 the Pop Media Award is awarded on an annual basis during the European music conference and showcase festival Eurosonic Noorderslag in Groningen.[2] The Pop Media Award is awarded for the entire oeuvre of a pop journalist, mainly taking into account the achievements of the past year. The award includes a gift of 2500 euro’s.[1] The Pop Media Award is presented by Music Centre The Netherlands.[1]