Poundland

Poundland Limited
Company typePrivate
IndustryRetail
FoundedApril 1990; 34 years ago (1990-04)
FoundersDave Dodd and Steven Smith
HeadquartersWalsall, West Midlands,
England
Number of locations
896 (2016)[1]
Key people
Andy Bond (CEO)
ProductsGroceries, consumer goods, DIY, electrical
Revenue£1.31 billion (2016)[2]
£56.9 million (2016)[2]
£12.0 million (2016)[2]
OwnerPepco Group
Number of employees
18,000 (2016)[1]
Websitewww.poundland.co.uk

Poundland Limited is a British variety store chain founded in 1990. It once sold most items at the single price of £1, including clearance items and proprietary brands. The first pilot store opened in December 1990 following numerous rejections by landlords who had reservations about allowing a single-price store to operate, fearing it could adversely affect the local competition. An estimated 7 million customers shopped in Poundland every week in 2016, many being female shoppers in the C1, C2, D and E categories[3] (the working classes in a system of demographic classification used in the United Kingdom). Following a drop in share price of over 50%, Poundland was acquired in August 2016 by Steinhoff International for £610 million.

The retailer expanded into other European countries during the latter half of 2011, first opening a store in Ireland and later operating a subsidiary chain of discount stores in mainland Europe under the name Dealz, many of which have since been transformed into Pepco stores. Poundland acquired closest rival 99p Stores in 2015,[4] which left Poundworld as their closest competitor until it went bankrupt in 2018,[5] leaving Poundland as the category killer of the pound shop format.

Logo used since 2019.
Logo used since 2023.
  1. ^ a b "Poundland Group PLC, Companies House". Companies House. Retrieved 8 January 2017.
  2. ^ a b c "Poundland Annual Reports and Financial Statement 2016" (PDF). Steinhoff International. March 2016. Retrieved 9 January 2017.
  3. ^ Hennessy, Mark (15 November 2013). "Poundland profits as thrifty shoppers look after pennies". The Irish Times. Retrieved 16 May 2020.
  4. ^ "Poundland's £55m merger with rival, 99p Stores approved". BBC News. 18 September 2015. Retrieved 9 October 2020.
  5. ^ "Poundworld files for bankruptcy". Financial Times. 11 June 2018. Archived from the original on 11 December 2022. Retrieved 9 October 2020.