PowerCity

Power City
IndustryRetail
HeadquartersBray, County Wicklow, Ireland[1]
Number of locations
11 shops[2]
Area served
Ireland
ProductsElectrical goods
Revenue€100.24 million (2023)[2]
OwnerMcKenna family (100%)[3]
Number of employees
240[2]
Websitehttps://www.powercity.ie/

Power City is an Irish electrical retailer of consumer and electronic goods owned by the Bray-based McKenna family, with branches in Blanchardstown, Coolock, Tallaght, Finglas, Fonthill, Sallynoggin, Drogheda, Bray, Naas, Carrickmines[4] and in the Airside Retail Park, Swords.[5] A former branch was located in the Airways Industrial Estate, Santry[6]

According to the Irish Times Top 1000 Companies, in 2017 the company made a profit of €5.3 million on a turnover of €85.4 million with a staff of 250[7] compared to €8.4 million profit on a turnover of €87 million in 2003[8] with a staff of 180. The company was rated 63 in the 2020 CXi report of the Ireland Customer Experience Report.[9]

The chain formerly had a range of badge-engineered home entertainment products under the brand "ZX", including video cassette recorders, televisions and satellite dishes

Their advertising was heavily satirised on Bull Island for many reasons, including then staff uniform of red and white striped shirts and red v-neck jumpers, hyperbolic phrasing[10] and use of psychological pricing - with products in the satire ads frequently costing €9,999.99 or a similar figure.

  1. ^ "Product Recall". www.powercity.ie.
  2. ^ a b c "Director payout pushes down Power City profits more than 70%". The Irish Times.
  3. ^ Gleeson, Colin (8 July 2020). "Power City owners the McKenna Family share €3m dividend from retailer". The Irish Times.
  4. ^ Deegan, Gordon (9 March 2016). "McKenna Power City family share €3m dividend windfall". Business Section. Irish Independent. Retrieved 10 July 2018.
  5. ^ "Airside Shops And Motors Swords". swords-dublin.com. 2018. Retrieved 4 October 2018.
  6. ^ "Two warehouse near airport put on the market". The Irish Times.
  7. ^ "Power City". Top 1000. Irish Times. 30 September 2017. Retrieved 10 July 2018.
  8. ^ Businessworld.ie Archived 2007-03-11 at the Wayback Machine (retrieved September 4, 2006)
  9. ^ 2020 CXI Report (PDF), The CX Company, 2020, p. 17, retrieved 22 June 2021
  10. ^ "Feeling a little Bullish (Part 1)". The Irish Times.