 Logo since 2002 | |
 Prada boutique at the Galleria Vittorio Emanuele II in Milan, Italy | |
| Company type | Public (S.p.A.) |
|---|---|
| SEHK: 1913 | |
| Industry | Fashion |
| Founded | 1913 (as Fratelli Prada) |
| Founder | Mario Prada |
| Headquarters |
|
Number of locations | 606 boutiques[1] |
Area served | Worldwide |
Key people | Andrea Guerra (CEO) Miuccia Prada (head designer) Patrizio Bertelli (chairman)[2] |
| Products | Luxury goods |
| Revenue |  €4.726 billion (2023)[1] |
| €1.06 billion (2023)[1] | |
| €671.0 million (2023)[1] | |
| Total assets | €7.61 billion (2023)[1] |
| Total equity | €3.85 billion (2023)[1] |
Number of employees | 14,876 (2023)[1] |
| Subsidiaries |
|
| Website | prada.com |
Prada S.p.A. (/ˈprɑːdə/ , PRAH-də; Italian: [ˈpraːda]) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear[3] and L’Oréal for fragrances and cosmetics.[4]
Founded in 1913 and named for the family of founder Mario Prada, the company originally sold imported English animal goods before transitioning to waterproof nylon fabrics in the 1970s under the leadership of Mario's granddaughter, Miuccia Prada and her husband Patrizio Bertelli. By the 1990s, Prada was perceived as a luxury brand, a designation credited to originality in its designs. To further the business, Miuccia Prada founded Miu Miu as a subsidiary of Prada around this time period; the company additionally partnered with LVMH to acquire a joint stake in Fendi; Prada further assisted LVMH in its failed takeover of Gucci.
The brand struggled through the late 2000s and early to mid 2010s, which included a failed initial public offering on the Hong Kong Stock Exchange, though began a resurgence in popularity entering into the 2020s. Miuccia Prada and Bertelli, both entering old age, began a transition in leadership to their children in the 2020s, bringing in former Luxottica CEO Andrea Guerra to lead the company for the years during the transition. The house presently sees annual revenue in the billions of Euros, making €4.2 billion in 2022 with profit that same year totaling to €776 million; furthermore, Prada and less so Miu Miu are seen as having very high desirability among consumers across various reports.[5][6][7]
- ^ a b c d e f g "Prada Group Annual Report 2023" (PDF). pradagroup.com. Retrieved 15 April 2024.
- ^ "Analysis | Prada's New CEO Takes the Reins at a Delicate Time". Washington Post. 8 December 2022. ISSN 0190-8286. Retrieved 9 August 2023.
- ^ Zargani, Luisa (14 May 2015). "Prada and Luxottica Renew Eyewear License". Women's Wear Daily. Retrieved 3 September 2022.
- ^ Arnett, George (12 December 2019). "Prestige beauty battle heats up with L'Oréal-Prada deal". Vogue Business. Retrieved 3 September 2022.
- ^ "Prada Reports Record-High Annual Revenue". Hypebeast. 9 March 2023. Retrieved 5 September 2023.
- ^ Beauloye, Florine Eppe (24 August 2023). "Top 15 Most Popular Luxury Brands Online (2023 Ranking)". Luxe Digital. Retrieved 5 September 2023.
- ^ admin (23 May 2023). "Luxury Brand Ranking 2023 – Unveiling the Top Luxury Icons". Mediaboom. Retrieved 5 September 2023.