Predictive buying

Predictive Buying is a marketing industry term describing the use of algorithmic consumer analytics to predict future buying patterns. Predictive buying combines data mining^[1] with statistical analysis to predict what a customer wants to buy, and then present that customer with advertisements for that product.^[2] It is a type of targeted advertisement. Predictive marketing is used by websites such as Amazon and advertising publishers such as Google and Facebook.

^ Kantardzic, Mehmed (2003). Data Mining: Concepts, Models, Methods, and Algorithms. John Wiley & Sons. ISBN 0-471-22852-4. OCLC 50055336
^ Scott, David Meerman (2007). The new rules of marketing and PR how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly. Hoboken, N.J.: J. Wiley & Sons, Inc.. p. 162. ISBN 978-0-470-11345-5.

[1] Kantardzic, Mehmed (2003). Data Mining: Concepts, Models, Methods, and Algorithms. John Wiley & Sons. ISBN 0-471-22852-4. OCLC 50055336

[2] Scott, David Meerman (2007). The new rules of marketing and PR how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly. Hoboken, N.J.: J. Wiley & Sons, Inc.. p. 162. ISBN 978-0-470-11345-5.

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