President's Choice Financial

President's Choice Financial
Company typeSubsidiary
IndustryFinancial services
Founded1996; 28 years ago (1996)
HeadquartersToronto, Ontario, Canada
Number of employees
1,097
ParentLoblaw Companies (since 2017 and previous joint venture with CIBC 1996-2017)

President's Choice Financial (French: Services financiers le Choix du Président), commonly shortened to PC Financial, is the financial service brand of the Canadian supermarket chain Loblaw Companies.

Two different wholly owned subsidiaries of Loblaw Companies provide services under the President's Choice Financial brand: personal banking and Mastercard credit card services are provided by the federally chartered[1] President's Choice Bank, and insurance is provided by PC Financial Insurance Brokers.

  1. ^ "Who We Regulate". Office of the Superintendent of Financial Institutions. Government of Canada. October 30, 2012. Retrieved October 26, 2017.