 | |
| Country | Czech Republic |
|---|---|
| Headquarters | Strašnice, Prague |
| Programming | |
| Language(s) | Czech |
| Picture format | 16:9/4:3 576i (SDTV) 720p/1080i (HDTV) |
| Ownership | |
| Owner | FTV Prima MTG |
| Sister channels | TV Prima Prima Cool Prima Krimi Prima Max Prima Show Prima Star Prima Zoom CNN Prima News Prima SK |
| History | |
| Launched | 8 March 2011 |
| Links | |
| Website | Official website |
| Availability | |
| Terrestrial | |
| DVB-T/T2 | MUX 22 (FTA) |
| Streaming media | |
| Prima+ | Watch live (Czech only) |
Prima Love is the first niche channel aimed at young, active women in the Czech Republic. The channel, which launched on March 8, 2011, is owned by Modern Times Group and currently has a reach of approximately 94% of the country's 10.5 million people and broadcasts 18 hours per day.
Prima Love showcases top foreign series, soap-operas and movies targeted at young female viewers. This includes MTG's own regionally produced programs such as Czech Rodinná pouta, highly rated US series such as Desperate Housewives, the most popular and newest Latin American soap-operas such as ¿Dónde Está Elisa?, romantic movies targeted at female viewers as well as infotainment shows such as The Oprah Winfrey Show.
The channel wants to extend its programming including highly rated foreign titles as well as gradually delivered locally produced content relevant to its audience.