Primary Wave (company)

Primary Wave
Company typePrivate
IndustryMusic and entertainment
GenreVarious
Founded2006; 18 years ago (2006), in the United States
FounderLawrence Mestel
HeadquartersNew York City, ,
U.S.
Number of locations
Austin
Los Angeles
Nashville
New York City
London
Area served
Worldwide
Key people
Lawrence Mestel (CEO)
Adam Lowenberg (CMO)
Ramon Villa (COO)
Justin Shukat[1]
Robert Dippold[2]
Jane Reisman (CFO)[3]
Jeff Straughn[4]
Natalia Nastaskin[5]
Services
Number of employees
75
Subsidiaries
  • Brightshop Digital Marketing
  • Brand Synergy Group
Websiteprimarywave.com Edit this at Wikidata

Primary Wave is a privately held music publishing and talent management company. Primary Wave was founded in January 2006 by music executive Lawrence Mestel. Since its origin as a music publishing and administration company, Primary Wave has expanded into talent management, film and TV production, digital marketing, and branding. Primary Wave owns a significant song catalog, with major acquisitions beginning in 2016, including several hundred #1 hits.[6]

  1. ^ 40 Under 40: Music's Young Power Players at Billboard.com; published September 12, 2014; retrieved February 27, 2020
  2. ^ Billboard's 2019 Digital Power Players Revealed at Billboard.com; published November 18, 2019; retrieved February 27, 2020
  3. ^ Jane Reisman Joins Primary Wave Publishing as CFO at Billboard.com; by Chris Eggersten; published April 29, 2019; retrieved February 27, 2020
  4. ^ The Story Behind Clorox's Mystery Recording Artist CLRX at AdWeek.com; by Paul Hiebert; published February 25, 2020; retrieved February 27, 2020
  5. ^ UTA's Natalia Nastaskin Heads to Primary Wave as Partner/Chief Content Officer: Exclusive at Billboard; by Melinda Newman; published January 13, 2021; retrieved January 13, 2021
  6. ^ Dalugdug, Mandy (2022-11-16). "Primary Wave buys Whitney Houston hits as part of deal with songwriters Shannon Rubicam and George Merrill". Music Business Worldwide. Retrieved 2023-05-31.