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| Company type | Private |
|---|---|
| Industry | Music and entertainment |
| Genre | Various |
| Founded | 2006, in the United States |
| Founder | Lawrence Mestel |
| Headquarters | New York City, , U.S. |
Number of locations | Austin Los Angeles Nashville New York City London |
Area served | Worldwide |
Key people | Lawrence Mestel (CEO) Adam Lowenberg (CMO) Ramon Villa (COO) Justin Shukat[1] Robert Dippold[2] Jane Reisman (CFO)[3] Jeff Straughn[4] Natalia Nastaskin[5] |
| Services | |
Number of employees | 75 |
| Subsidiaries |
|
| Website | primarywave |
Primary Wave is a privately held music publishing and talent management company. Primary Wave was founded in January 2006 by music executive Lawrence Mestel. Since its origin as a music publishing and administration company, Primary Wave has expanded into talent management, film and TV production, digital marketing, and branding. Primary Wave owns a significant song catalog, with major acquisitions beginning in 2016, including several hundred #1 hits.[6]
- ^ 40 Under 40: Music's Young Power Players at Billboard.com; published September 12, 2014; retrieved February 27, 2020
- ^ Billboard's 2019 Digital Power Players Revealed at Billboard.com; published November 18, 2019; retrieved February 27, 2020
- ^ Jane Reisman Joins Primary Wave Publishing as CFO at Billboard.com; by Chris Eggersten; published April 29, 2019; retrieved February 27, 2020
- ^ The Story Behind Clorox's Mystery Recording Artist CLRX at AdWeek.com; by Paul Hiebert; published February 25, 2020; retrieved February 27, 2020
- ^ UTA's Natalia Nastaskin Heads to Primary Wave as Partner/Chief Content Officer: Exclusive at Billboard; by Melinda Newman; published January 13, 2021; retrieved January 13, 2021
- ^ Dalugdug, Mandy (2022-11-16). "Primary Wave buys Whitney Houston hits as part of deal with songwriters Shannon Rubicam and George Merrill". Music Business Worldwide. Retrieved 2023-05-31.