Printers' Ink

Printers' Ink was an American trade magazine launched in 1888 by George P. Rowell.[1] It was the first national trade magazine for advertising.[2] It was renamed Marketing/Communications in 1967[3] and ceased publication in 1972.[4] From 1919 to 1941, it had a larger-size sister publication called Printers' Ink Monthly in addition to the weekly version.[5][6]

  1. ^ Mierau, Christina B. (2000). Accept No Substitutes!: The History of American Advertising. Twenty-First Century Books, ISBN 9780822517429
  2. ^ Pendergrast, Mark (2000). For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. Basic Books, ISBN 9780465054688
  3. ^ Sloane, Leonard (July 11, 1967). "Advertising: Changing the Guard at Curtis". New York Times
  4. ^ Staff report (February 15, 1972). "Old-Timer Suspends Publication". New York Times
  5. ^ "Printers' Ink archives". onlinebooks.library.upenn.edu. Retrieved 2023-08-19.
  6. ^ Beardsley, William W., ed. (1942). 1942 Collier's Year Book. New York: Collier's.