Product demonstration

A market trader demonstrating a mop to potential customers

In marketing, a product demonstration (or "demo" for short) is a promotion where a product is demonstrated to potential customers.[1] The goal is to introduce customers to the product in hopes of getting them to purchase that item.

Products offered as samples during these demonstrations may include new products, new versions of existing products or products that have been recently introduced to a new commercial marketplace.

Product demonstration enhances the quality of the sales presentation by providing a visual support.[2] It is provided to be effective way to address the prospect 's specific product-related concerns.[2]

Marketing
Key concepts
Promotional content
Promotional media
Research
  1. ^ "in-store demonstration: Definition from Answers.com". answers.com. Retrieved 2015-05-12.
  2. ^ a b "The Purpose & Benefits of a Product Demonstration". Small Business - Chron.com. Retrieved 2021-05-31.