The long-running television animation The Simpsons has featured a number of fictional products, sometimes spoofs of real-life products, that have subsequently been recreated by real world companies attempting to exploit the popularity of The Simpsons. In 2007, as part of a "reverse product placement" marketing campaign for The Simpsons Movie, real life versions of a number of Simpsons products were sold in 7-Eleven stores. Real cans of Buzz Cola, boxes of Krusty-O's cereal, Squishees, and a special edition (#711) of the Radioactive Man Comic were all sold in stores alongside other The Simpsons merchandise.