Promotional apparel

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Promotional apparel" – news · newspapers · books · scholar · JSTOR (July 2019) (Learn how and when to remove this message)

Promotional apparel is clothing imprinted with a company's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the relationship that is generated between businesses and the public. Businesses require promotional items to help reach potential customers and clients.^[1] With promotional apparel, businesses are able to obtain exposure and brand recognition. Promotional apparel is usually distributed as handouts or shipped as bonus items to accompany a purchase.