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 Propaganda: The Formation of Men's Attitudes | |
| Author | Jacques Ellul |
|---|---|
| Translator | Konrad Kellen and Jean Lerner |
| Language | English |
| Publisher | Vintage Books |
| Publication place | United States |
| Pages | 320 |
| ISBN | 978-0-394-71874-3 |
Propaganda: The Formation of Men's Attitudes (1965/1973) (French: Propagandes; original French edition: 1962) is a book on the subject of propaganda by French philosopher, theologian, legal scholar, and sociologist Jacques Ellul. This book appears to be the first attempt to study propaganda from a sociological approach as well as a psychological one [dubious – discuss]. It presents a sophisticated taxonomy for propaganda, including such paired opposites as political–sociological, vertical–horizontal, rational–irrational, and agitation–integration. The book contains Ellul's theories about the nature of propaganda to adapt the individual to a society, to a living standard, and to an activity aiming to make the individual serve and conform.