Propaganda (book)

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Propaganda

Author	Edward Bernays
Language	English
Publisher	Horace Liveright
Publication date	November 1928
Publication place	United States
Pages	159
OCLC	546935
LC Class	HM263 .B4
Preceded by	Verdict of Public Opinion on Propaganda
Followed by	This Business of Propaganda

Propaganda, a book written by Edward Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.^[1] Walter Lippmann was Bernays's unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later.^[2] The work propelled Bernays into media historians' view of him as the "father of public relations."^[3]