Proton Persona (2016)

Proton Persona
(third generation)
Overview
ManufacturerProton
Model codeBH
ProductionAugust 2016 – present
AssemblyMalaysia: Proton City, Perak (PTMSB)
DesignerAzlan Othman
Body and chassis
ClassSubcompact car (B)
Body style4-door saloon
LayoutFront-engine, front-wheel drive
RelatedProton Iriz
Powertrain
Engine1.6 L VVT S4PH DOHC I4
Transmission5-speed manual (2016-2021)
CVT
Dimensions
Wheelbase2,555 mm (100.6 in)
Length4,366 mm (171.9 in)
Width1,722 mm (67.8 in)
Height1,554–1,564 mm (61.2–61.6 in)
Kerb weight1,175–1,210 kg (2,590–2,668 lb)
Chronology
PredecessorProton Persona (CM)

The third-generation Proton Persona (BH), codenamed P2-31A during development, is a subcompact (B-segment) saloon engineered by the Malaysian automobile manufacturer Proton. The BH series represents the third and latest generation in the Proton Persona lineage. It was unveiled on 23 August 2016 as the successor to the CM Persona.

The BH Persona is based on an extended Proton Iriz platform and shares the latter's 1.6-litre VVT engine and basic structure, but its exterior design has been completely re-engineered to give it a distinct persona. The interior of the BH Persona is largely unchanged over the Iriz, with the main exception of the new two-tier colour scheme.

The BH Persona is one class smaller than the outgoing CM Persona, but it offers more headroom, comparable rear legroom and a significantly larger boot. The new BH is also more powerful, fuel efficient and sophisticated than the old CM. It is the latest model to carry Proton's newfound 'affordable safety' USP, and all BH Persona variants have been awarded the full five-star rating by ASEAN NCAP.