Pseudo-listening is a type of non-listening that consists of appearing attentive in conversation while actually ignoring or only partially listening to the other speaker.[1] Pseudolistening is often used as a coping mechanism to manage personal needs while appearing attentive to others.[2] The word pseudo-listening is a compound word composed of the prefix pseudo- (meaning "fake, not real or genuine"[3]), and listening.[4] An example of pseudo-listening is trying to multitask by talking on the phone while watching television or completing work.[5] Pseudo-listening is the most ineffective way to communicate because after the conversation one will not have retained much of the information that was said.[6]