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Public sector marketing is about managing the relationships between government organizations, the public sector, and other parties that are seeking services from them.
These parties can include individuals, groups of individuals, organizations, or communities.[1]
- ^ Meffert, Heribert; Bruhn, Manfred (2000), "Internationales Dienstleistungsmarketing", Dienstleistungsmarketing, Wiesbaden: Gabler Verlag, pp. 455–498, doi:10.1007/978-3-322-94833-5_7, ISBN 978-3-322-94834-2, retrieved 2022-11-18