Publicis New York

Publicis New York
FormerlyPublicis Kaplan Thaler
IndustryAdvertising agency
Founded1997
FoundersLinda Kaplan Thaler, Robin Koval
Headquarters1675 Broadway New York City,
United States
Key people
Carla Serrano(CEO)
Erica Roberts(CCO)
Mick McCabe(CSO)
ProductsTraditional and Digital Marketing services such as:
Web Development
Social Media
E-Commerce
Brand Strategy
Revenue$5.7B per year [1]
Number of employees
1,000–5,000 [2]
ParentPublicis
Websitewww.publicisna.com

Publicis New York (formerly Publicis Kaplan Thaler) is an American advertising agency based in New York City.[3] It was founded in 1993 and has 2,000 employees with offices in New York, Seattle, Toronto, and Montreal.[4] Publicis acquired the Kaplan Thaler Group in 2012. The agency created the Aflac duck,[5] Herbal Essences Totally Organic Experience,[6] Continental Airlines "Work Hard. Fly Right.", and Swiffer Sweeper campaigns.[7]

  1. ^ "Publicis New York: Revenue, Competitors, Alternatives".
  2. ^ "Publicis: About". LinkedIn.
  3. ^ Auletta, Ken (21 March 2005). "Annals of Communications: The New Pitch". The New Yorker. Archived from the original on 2013-10-29. Retrieved 2013-10-25.
  4. ^ "About | Publicis North America". publicisna.com. Retrieved 2023-06-13.
  5. ^ "Aflac Duck's Paddle to Stardom: Creativity on the Cheap - WSJ.com". Wall Street Journal. Online.wsj.com. 31 July 2004. Archived from the original on 2019-01-16. Retrieved 2021-11-29.
  6. ^ "QA with Linda Kaplan Thaler and Robin Koval". Fast Company. 2007-12-20. Archived from the original on 2012-07-31. Retrieved 2013-10-25.
  7. ^ Wong, Elaine (2009-10-09). "Why 'Freshness' Is Wendy's New Marketing Ingredient | Adweek". Brandweek.com. Archived from the original on 2010-01-23. Retrieved 2013-10-25.