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Punjabi International Film Academy Awards also known as PIFAA Awards are presented to honour both artistic and technical excellence of professionals Punjabi Film Industry. The first ever awards function was held in Toronto, Canada in August 2012.[1][citation needed] The awards were organized by Parvasi Media Inc. and Canadian Government. The PIFA Awards consist of 15 categories and recognizes Punjabi films from across the world. Punjabi films from Pakistan are also included in a special category.[2]