Product type | Hand sanitizer |
---|---|
Owner | Gojo Industries |
Country | United States |
Introduced | 1997 |
Tagline | Imagine a touchable world |
Website | https://www.purell.com/ |
Purell is an American brand of hand sanitizer invented in 1988, and introduced to the consumer market in 1997, by GOJO Industries.[1] Its primary component is ethyl alcohol (70% v/v), and is used by wetting one's hands thoroughly with the product, then briskly rubbing one's hands together until dry.
Purell was acquired by Johnson & Johnson in 2006, then reacquired by GOJO in 2010.[2][3][4][5] That year, Purell Green Certified Instant Hand Sanitizer became the first hand sanitizer to meet EcoLogo CCD-170 standards.[6]
In early 2020, some of Purell's claims, including that it kills "99.99% of most common germs", have been met with regulatory warning to desist the claim.
During the 2020 COVID-19 pandemic, GOJO faced unprecedented demand for Purell products due to its reputation as a leading name-brand for hand sanitizer. Almost immediately, as cases began to rise in the United States, Purell products ran out-of-stock and remained largely unavailable to the general public, with new shipments being prioritized to medical and professional customers. Purell's products were still hard to find in July 2020, despite GOJO producing more than twice the amount of hand sanitizer in 2020 than in 2019.[7] GOJO has stated it is currently investing in further strategies to source ingredients and substantially increase manufacturing space for use by mid-2021.[8]
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