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| Product type | Laundry detergent |
|---|---|
| Owner | Henkel North American Consumer Goods |
| Country | Introduced as Purex Bleach in Los Angeles, California, U.S. |
| Introduced | 1922 |
| Related brands | Purex Bleach |
| Markets | United States, Canada |
| Previous owners | Purex Industries, Inc. |
| Website | www |
Purex is a brand of laundry detergent and laundry-related products manufactured by Henkel North American Consumer Goods and marketed in the United States and Canada. Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.