Push Pin Studios

Push Pin Studios
IndustryGraphic design, Illustration, Communications, Advertising, Marketing
Founded1954; 70 years ago (1954)
FounderMilton Glaser and Seymour Chwast
HeadquartersNew York City
Key people
Milton Glaser
Seymour Chwast
Reynold Ruffins
Edward Sorel
Productsalbum covers, book covers, posters, packaging, advertisements, and corporate and environmental logos and graphics
Websitewww.pushpininc.com

Push Pin Studios is a graphic design and illustration studio founded by the influential graphic designers Milton Glaser and Seymour Chwast in New York City in 1954. The firm's work, and distinctive illustration style, featuring "bulgy" three-dimensional "interpretations of historical styles (Victorian, art nouveau, art deco),"made their mark by departing from what the firm refers to as the "numbing rigidity of modernism, and the rote sentimental realism of commercial illustration."[1] Eye magazine contextualized the results in a 1995 article for their "Reputations" column:

In an era dominated by Swiss rationalism, the Push Pin style celebrated the eclectic and eccentric design of the passé past while it introduced a distinctly contemporary design vocabulary, with a wide range of work that included record sleeves, books, posters, corporate logotypes, font design and magazine formats.[2]

  1. ^ Interview with Robert Grossman, in Heller, Steven. Innovators of American Illustration. New York: Van Nortrand Reinhold, 1986.
  2. ^ "Eye Magazine | Feature | Reputations: Milton Glaser". www.eyemagazine.com. Retrieved 2021-08-24.