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| Industry | Mountaineering, hiking, climbing, Nordic skiing |
|---|---|
| Founded | 1997 Domancy, France |
| Headquarters | Domancy, Sallanches , France |
Key people | Christian Ollier (International Manager)[1] |
| Products | Mountain sports products |
Number of employees | 150 |
| Website | www.quechua.com |
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Quechua (/ˈkɛtʃᵊwə/, /ˈkɛtʃuːə/ or /ˈkɛtʃwɑː/; Spanish pronunciation: [ˈketʃwa]) is the trademarked French brand for the hiking and camping apparel and equipment marketed mostly by French company Decathlon.[2]
Created as a brand in 1997 in Domancy, France, by a group of nine Decathlon employees, the group launched its first products in the spring of 1998 in all Decathlon stores, geared toward hikers and campers.[3] The brand's design center is in Sallanches, near Mont Blanc. Its name derives from the indigenous Quechua people of the Andes and their language.
- ^ "Discover the brand" - Quechua official site Archived June 23, 2012, at the Wayback Machine, 2012-05-27
- ^ "A Brief History of B'TWIN". DecathlonUK. 10 July 2013.
- ^ "Meet Decathlon's Hiking and Camping Brand, Quechua". Decathlon.com.