Product type | Breakfast cereal |
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Owner | Quaker Oats |
Country | U.S. |
Introduced | 1965 |
Website | quakeroats.com/quisp |
Quisp is a sugar-sweetened breakfast cereal from the Quaker Oats Company. It was introduced in 1965 and continued as a mass-market grocery item until the late 1970s. Subsequently, the Quaker Oats Company marketed Quisp sporadically, and with the advent of the Internet, began selling it primarily online. Quisp made its return to supermarkets as a mass-market grocery item in late 2012.
Quaker Oats initially marketed Quisp with a sister brand, Quake. Television commercials featuring both brands were produced by Jay Ward, the producer of The Rocky and Bullwinkle Show.