RAJAR

Radio Joint Audience Research Limited
AbbreviationRAJAR
Formation1992; 32 years ago (1992)
Legal statusActive
PurposeMeasuring Radio Listening Figures in the UK
Headquarters55 New Oxford Street, London
Websitewww.rajar.co.uk

Radio Joint Audience Research Limited (RAJAR; /ˈrɑːr/) was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC and Radiocentre. RAJAR's predecessor was called Joint Industry Committee on Radio Audience Research (JICRAR; /ˈɪkrɑːr/). Prior to this, the BBC and Radiocentre's predecessor CRCA carried out their own measurements independently of each other.