A radial tire (more properly, a radial-ply tire) is a particular design of vehicular tire. In this design, the cord plies are arranged at 90 degrees to the direction of travel, or radially (from the center of the tire). Radial tire construction climbed to 100% market share in North America following Consumer Reports finding the superiority of the radial design in 1968, and were standard by 1976.[1][2]