Radio Bay of Plenty

Media Bay of Plenty

Broadcast area	Whakatāne, New Zealand
Frequency	90.5fm
Programming
Format	Adult hits
History
First air date	1971
Technical information
Class	Terrestrial/Internet
Transmitter coordinates	37°57′13″S 176°59′28″E / 37.9536°S 176.9912°E / -37.9536; 176.9912
Links
Webcast	1XX webcast Bayrock webcast
Website	1XX official website Bayrock official website

Media Bay of Plenty is a radio company based in Whakatāne, New Zealand. Its flagship station, One Double X, reaches the entire Bay of Plenty, with specific frequencies Ōhope and Te Puke and live streaming on its website. It also owns and operates subsidiary network Bayrock in the Bay Of Plenty and Ōhope, with an additional frequency in Wānaka in the South Island and similar live-streaming on a separate website.

The New Zealand radio market is mostly consolidated into large nationwide networks with powerful brands and limited local content. Radio Bay of Plenty produces independent local programming and news coverage for the Bay of Plenty with a specific focus on the eastern part of the region. The stations carry and contributes to national news bulletins produced by NZME Radio through Newstalk ZB.

One Double X began broadcasting to the Eastern Bay Of Plenty on 1240 kHz at 10:30 am on 30 June 1971. The original company name was Radio Whakatane but changed to Radio Bay Of Plenty in 1978 when the station's AM frequency also changed to 1242 kHz. In the mid-late 1970s 1XX 1240 was also known on air from time to time as Coastline Radio, Coastline One 24, Coastline 1-2-4, One 24 Double X or Coastline Double X. 1XX began broadcasting on 90.5 MHz at 12:12:12 pm on 12 December 1988.^[1]