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Radio Otago was a radio company that operated a group of local radio stations in radio markets around New Zealand from the 1970s to the late 1990s. Radio Otago was started in 1971[1] when Dunedin station 4XO was started, 4XO was originally branded as Radio Otago 4XO. During the 1980s and 1990s Radio Otago expanded their operations by starting up stations around Otago and the rest of New Zealand, and also by purchasing existing stations.
The company sold its seven North Island stations in 1997 to Energy Enterprises[2] and funds from the sale were used to purchase C93 FM Limited allowing Radio Otago to compete in the Christchurch market. In 1999, Energy Enterprises merged with Radio Pacific to become Pacific/RadioWorks Group. Then, Pacific/RadioWorks merged with Radio Otago, forming RadioWorks.[3]