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| Formerly | Schlup & Co |
|---|---|
| Industry | Watchmaking |
| Founded | 1917 |
| Headquarters | Lengnau, Switzerland |
| Parent | The Swatch Group |
| Website | www |
Rado is a luxury Swiss watch brand owned by the Swatch Group. It was founded in 1917 under the name Schlup & Co. by brothers Fritz, Ernst and Werner Schlup in their parents' home in Lengnau, Bern, Switzerland.[1][2] The "Rado" watch brand was launched in 1957 with the introduction of Rado Green Horse. "Rado" means "wheel" in Esperanto.[3]
The Rado Captain Cook dive watch debuted in 1962 and is named after Captain James Cook, the 18th-century British explorer and cartographer.
- ^ Rado: An Insider’s Brand Roberta Naas, A Timely Perspective, August 14, 2020
- ^ History of Rado watches Jura Watches
- ^ "History of Rado". Rado. Retrieved 21 December 2022.