Ramon Jimenez Jr. | |
---|---|
Secretary of Tourism | |
In office September 1, 2011 – June 30, 2016 | |
President | Benigno Aquino III |
Preceded by | Alberto Lim |
Succeeded by | Wanda Corazon Teo |
Personal details | |
Born | Ramon Reyes Jimenez Jr. July 14, 1955 Manila, Philippines |
Died | April 27, 2020 Tagaytay, Cavite | (aged 64)
Spouse | Abby Jimenez |
Children | Sassa Jimenez |
Parent | Ramon T. Jimenez |
Residence(s) | Makati, Philippines |
Alma mater | University of the Philippines College of Fine Arts |
Occupation | Tourism secretary |
Profession | Advertising |
Ramon Reyes Jimenez Jr. (July 14, 1955 – April 27, 2020) sometimes known as Monet or Mon Jimenez, was a Filipino advertising executive[1][2] who previously served in the Cabinet of the Philippines as Secretary of Tourism from 2011 to 2016 during the presidency of Benigno Aquino III.[1][3][4][5] He was appointed as the country's tourism chief following the resignation of Alberto Lim,[6] and during his six-year tenure, tourist arrivals and revenues had almost doubled, and the Philippines improved 20 places in a tourism competitive index among nations.[7] Jimenez assisted with the advertising campaign of Aquino earlier.[4]
...advertising executive Ramon Jimenez...
Cid lives for brainstorming sessions with peers like ... Mon Jimenez. He attests, "I learned so much from them. Those are priceless sessions."
... The name of Ramon Jimenez, an alumnus of the University of the Philippines' College of Fine Arts and founder of an award-winning advertising firm, was immediately floated as Lim's resignation was confirmed. ...
... ABS-CBN's ANC reported that Secretary Lim had resigned and would be replaced by Mon Jimenez.