Rankin/Bass Animated Entertainment

Rankin/Bass Animated Entertainment
FormerlyVideocraft International (1960–1968, officially till 1974)
Rankin/Bass Productions (1968–1983)
Company typePrivate
IndustryFilm
PredecessorArthur Rankin Jr. Associates
FoundedSeptember 14, 1960; 64 years ago (1960-09-14)
FoundersArthur Rankin Jr.
Jules Bass
DefunctMarch 4, 1987; 37 years ago (1987-03-04) (company)
December 17, 2001; 22 years ago (2001-12-17) (partnership)
FateClosed; Partnership dissolved
SuccessorsLibrary:
Universal Studios
(through DreamWorks Animation via Classic Media)
(pre-September 1974)
Warner Bros. Discovery
(through Telepictures)
(post-September 1974)
Headquarters,
ProductsTelevision specials
Television series
Feature films
ParentTomorrow Entertainment (1971–1974)
Telepictures (1983–1987)
Lorimar-Telepictures (1987–1989)

Rankin/Bass Animated Entertainment (founded and formerly known as Videocraft International, Ltd. and Rankin/Bass Productions, Inc.) was an American production company located in New York City. It was known for its seasonal television specials, usually done in stop motion animation. Rankin/Bass's stop-motion productions are recognizable by their visual style of doll-like characters with spheroid body parts and ubiquitous powdery snow using an animation technique called Animagic.

Nearly all of the studio's animation was outsourced to Japanese animation companies such as Toei Animation, MOM Production, Mushi Productions and Topcraft.[1][2] Rankin/Bass was one of the first western studios to outsource their low-budget animated television and film productions to animation studios in foreign countries; the others that already practiced animation outsourcing include Total Television and King Features Syndicate TV in New York City; and Hanna-Barbera and Jay Ward Productions in Los Angeles, California.

  1. ^ "The Japanese Studios of Rankin/Bass". cartoonresearch.com. Retrieved March 17, 2018.
  2. ^ Clements, Jonathan; McCarthy, Helen (February 9, 2015). The Anime Encyclopedia, 3rd Revised Edition: A Century of Japanese Animation. Stone Bridge Press. ISBN 9781611729092. Retrieved March 17, 2018 – via Google Books.