Reaching Everyone By Exposing Lies

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Reaching Everyone By Exposing Lies (REBEL) was an anti-tobacco program for teens in New Jersey. REBEL began back in 2000 at Kick Ash Weekend. It was originally funded under the Tobacco Master Settlement Agreement as well as with tobacco product taxes. There were three division of REBEL: REBEL2 for middle school students, REBEL for high school students, and REBEL U/ROCS for college students. REBEL's slogan was "My mind, my body, my choice."

In April 2007, New Jersey REBEL had chapters in all 21 counties and in 76 New Jersey high schools. Each county and school chapter had a Youth Coordinator (and school adviser in school groups) who helped in using resources to aid with the group's plans and events. At their meetings, they discussed ideas and made plans to help fight against Big Tobacco.

In 2011, REBEL's funding dried up and REBEL ceased to operate.